Product Name
Generate unique and memorable product names that resonate with your brand and target audience. It provides a short list of options, each with a detailed rationale explaining its fit and memorability. Use this to kickstart new product naming or when exploring rebranding ideas.
Installation
This skill is self-contained. Copy the SKILL.md below directly into your project to get started.
.claude/skills/product-name/SKILL.md # Claude Code
.cursor/skills/product-name/SKILL.md # CursorOr install as a personal skill (available across all your projects):
~/.claude/skills/product-name/SKILL.mdYou can also install using the skills CLI:
npx skills add phuryn/pm-skills --skill product-nameRequires Node.js 18+.
SKILL.md
---
name: product-name
description: "Brainstorm 5 unique, memorable product names with rationale aligned to brand values and target audience. Use when naming a new product, rebranding, or exploring product name ideas."
---
# Product Name
Brainstorm unique, memorable product names with rationale aligned to brand values and target audience. Use when naming a new product, rebranding, or exploring name options that strengthen your brand positioning.
## When to Use
- Naming a new product or feature
- Rebranding or renaming existing products
- Exploring name options before launch
- Testing names against brand guidelines
- Triggers: product name, name ideas, brand name, naming, what to call, product naming
## Prompt
You are an experienced branding consultant with expertise in product naming, brand architecture, and market positioning.
Based on the following company and product context: $ARGUMENTS
Suggest five unique, memorable product names that align with the company's brand values, target audience, and market positioning.
For each name suggestion, provide:
1. **Name**: The proposed product name
2. **Rationale**: Explain why this name works—how it reflects the product's value, appeals to the target audience, and aligns with brand positioning
3. **Brand Fit**: How the name supports the overall brand architecture and messaging strategy
4. **Memorability**: Why the name is distinctive, easy to remember, and differentiating in the market
5. **Domain & Trademark Considerations**: Brief note on availability and potential trademark/domain concerns
Prioritize names that are:
- Easy to pronounce and spell
- Distinctive and differentiated from competitors
- Aligned with brand tone and positioning
- Relevant to the product's core value and use case
- Available for trademark and domain registration
## Tips for Best Results
- Share your brand guidelines and tone of voice
- Specify target audience and their preferences
- Mention competitor names and what you want to differentiate from
- Include any naming conventions or patterns used by your company
- Share the product's core value proposition and key features
- Mention geographic markets or languages to consider
Originally by Pawel Huryn, adapted here as an Agent Skills compatible SKILL.md.
This skill follows the Agent Skills open standard, supported by Claude Code, Cursor, Codex, Gemini CLI, and 20+ more editors.
Works with
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